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商品編號： 83103 出版日期： 1983/01/01 作者姓名： Buzzell, Robert D. 商品類別： Competitive strategy 商品規格： 10p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The analysis of PIMS data for 1,649 manufacturing-processing businesses for four years during the 1970s reveals whether highly integrated businesses are more profitable than less integrated ones and under what conditions vertical integration is most beneficial. Businesses considering integrating should estimate how investment will compare with profits, think of alternatives to owning all production stages, avoid part-way integration, analyze the scale of production or distribution necessary, and realize that integration does not protect them from fluctuations in raw material costs.
涵蓋領域：
Manufacturing strategy;Marketing strategy;PIMS
相關資料：
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